Mascara is a make-up bag staple, but with so many on offer, how can you steer customers towards their perfect match? Caroline Brien has the low-down

Clever brushes and hi-tech formulas mean there has never been a more exciting time to shop for “the one” when it comes to a lash-perfecting mascara. The flip side of this, however, is that such vast choice makes mascara shopping a daunting experience, with research revealing that British women still find mascara language confusing when it comes to claims and results.

Read More

Cricket fans will see plenty of The Real Shaving Company this summer. The Swallowfield brand is sponsoring Somerset County Cricket Club throughout the NatWest T20 Blast series, which runs until the end of August.

Read More

BOSS Bottled global fragrance ambassador Daniel Sturridge brought the brand’s latest campaign to life with a personal appearance at The Perfume Shop in Liverpool on May 13th.

The youngest ever player to win Premier League, FA Cup and Champions League medals, Sturridge demonstrated just how “Success isn’t born. It’s made”

Read More

New collection at Superdrug enjoys bumper sales

SinfulColors Limited Edition Kylie Jenner Curated Collaboration shows the global appeal of the Jenner Kardashian brand is still on the rise.

Read More

An innovative new iPhone case means users don’t need to carry a bottle of fragrance around with them – it’s already in their phone.

 

Available now at Boots, Perfume Holdings' innovative Ferrari Fragrance iPhone Case allows users to experience fragrance in a very handy new way.

Read More

Previous 1 ... 31 32 33 ... 48 Next

Latest

Savvier shopping this Christmas

Over a third of UK shoppers say they will be able to spend less on their Christmas shopping this year compared to 2016, ...

Male grooming boom on the high street

Trendy hair styles and the popularity of beards are proving a real boon to male grooming on the high street, according ...

Popular

Savvier shopping this Christmas

Over a third of UK shoppers say they will be able to spend less on their Christmas shopping this year compared to 2016, ...

Global ban on animal testing in cosmetics one step closer

  MEPs meeting in the Environment Committee have voted unanimously to place the call for a global end to the pract...

Teens spend big on makeup

British teenagers have a makeup bag full of goodies worth on average £425 – more than double their mother’s cosmet...