Sephora and Haus Labs by Lady Gaga has revealed its ”We Belong To Something Beautiful” campaign in partnership with the Born This Way Foundation. 

The campaign includes a new film featuring Lady Gaga where she shares her vision of beauty as being part of a kind, inclusive, joyful and inspiring community, where everyone can safely explore and express themselves. 

The film highlights ”Classes for Confidence”, a programme that brings the community together around a shared passion for beauty and storytelling. 

Additionally, from the 1st - 30th June, £1 from every Haus Labs product purchased at Sephora will be donated to the Born This Way Foundation, a nonprofit organisation co-founded by Lady Gaga and her mother, Cynthia Germanotta. The charity aims to empower and inspire young people to build a kinder and braver world that supports their mental health. 

Donations will go to the Born This Way Foundation’s Kindness in Community Fund to support grassroots organisations that support the mental health and wellbeing of young people by providing safe community spaces and resources that meet their needs.  

Angela Simpson, Chief Marketing Officer of Haus Labs by Lady Gaga, says: “Haus Labs is built on the belief that artistry and self-expression are tools of empowerment.”

“This campaign is about showing up as you are and celebrating what makes each of us unique. We’re proud to partner with Sephora to support the next generation of changemakers” comments Simpson.  

Throughout Pride Month in June, and for the second year in a row, Sephora will also bring back “Safer Spaces” in its UK stores. They aim to provide a welcoming environment for LGBTQ+ community members and allies at Pride to safely create their Pride looks, and if wanted, have them removed after Pride celebrations.