Living Proof has unveiled its latest shampoo, the Clarifying Detox Shampoo.  

Designed to be used weekly in place of regular shampoo, the Clarifying Detox Shampoo removes buildup left by product, pollution, excess oil and heavy metals. This resets the hair to a clean slate, revealing soft and shiny hair. The shampoo also improves colour vibrancy and helps to keep hair cleaner.  

The shampoo is formulated with specific ingredients, including a magnetic polymer, that work in synergy with a gentle surfactant blend to cleanse hair without stripping it of valuable oils which can also cause irritation.  

The magnetic polymer binds to product buildup and electrostatically removes it from hair without adverse side effects.  

The Clarifying Detox Shampoo is now available at livingproof.co.uk, £31 RRP.