Sainsbury’s has announced the launch of its new affordable premium skincare range, the edit. The collection is the first grocer-owned label to receive the MTick certificate, helping to bring visibility to menopause.  

the edit range is available to shop instore and online and includes 17 new products – 9 of which are MTick-certified. The range aims to help hydrate, brighten and renew. It is formulated with ingredients like hyaluronic acid and niacinamide with proven skincare benefits to help support elasticity and texture – common menopause skin concerns. 

Priced between £1.50 and £8.50, the collection aligns with Sainsbury’s and GenM’s commitment to ensure the menopause category is inclusive and affordable for every woman in menopause. The range is also cruelty-free and dermatologically tested.  

The MTick accreditation was developed by GenM as a trusted universal shopping symbol to signpost menopause-friendly products to help customers going through menopause to confidently find appropriate products. 

In order to receive the symbol, products must meet strict criteria, undergo independent testing and scientific evidence must prove that they address menopause-related signs. 

Heather Jackson, CEO and founder of GenM, says: “Through the MTick, women can be clearly signposted to trusted skincare and beauty products that can make the menopause experience better today than yesterday. 

“It is small changes like these that can make a huge difference to a women’s lived experience of menopause. 

“United by the MTick, retailers like Sainsbury’s are transforming the shopping landscape; delivering choice, trust and visibility to empower women to search, source and shop for menopause-friendly products with confidence – driving the growth of a purposeful new retail category,” comments Jackson.  

With over 15.5 million women in the UK currently experiencing menopause, the launch comes as research shows that 94% of women want to shop for menopause-friendly labelled products, but 66% struggle to find them. 87% also agree that they feel overlooked and under-served by brands and retail.