UpCircle has announced the launch of 2 new products with the lightweight, vegan Hair Serum and Scalp + Hair Oil.  

The UpCircle Hair Serum contains upcycled and fermented rice water, which helps to leave shinier, stronger and more hydrated hair. Baobab extract also strengthens and nourishes the hair while providing protection against UV rays.  

It also contains mushroom-derived heat protection, a saccharide-rich alternative to silicones to help shield against humidity. 

Meanwhile, the Scalp + Hair Oil is a natural pre-wash hair and scalp oil treatment formulated to deeply nourish. It helps to promote healthy hair growth and targets dryness and damage.  

It contains bacuri butter, which is rich in amino and fatty acids to help restore and repair damaged hair to boost natural shine and softness. Rosemary essential oil also helps to invigorate the scalp and promote new hair growth, while sweet almond oil improves the hair’s texture and smooths frizz and flyaways.  

Anna Brightman, co-founder of UpCircle Beauty, says: “As a brand known for circular skincare, our move into haircare had to be bold, innovative and true to our values. Our Shampoo Crème set a new standard and became one of our most successful launches ever.  

“Since then, we’ve been working hard to develop 2 new haircare products that deliver the same high performance, powered by upcycled ingredients and sustainable design. We’re so proud to finally launch them,” said Brightman.  

The upcycling brand’s ‘Return, Refill, Reuse’ scheme has been described by Marie Claire as “hands down one of the best”, with over 100,000 pieces of packaging having been refilled to date and UpCircle’s collection spans an impressive 50 upcycled ingredients. 

The brand is now stocked in over 50 countries and is available to purchase in household retailers and beauty giants like Holland & Barrett and Ocado.

The UpCircle Hair Serum is available now with the Scalp + Hair Oil launching 10th October.