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Sephora has announced the opening of a new Oxford store, joining a fleet of UK openings in 2025 such as Liverpool, Manchester and Cardiff, reinforcing the brand’s growing presence on the UK High Street.

As well as featuring its namesake range, Sephora Collection, the Oxford store will offer a vast range of both cult classic and indie breakthrough products, with exclusive ‘Only at Sephora’ brands including Haus Labs by Lady Gaga, Makeup By Mario, Merit Beauty and Tower 28, as well as the ‘Hot on Social’ table being well-decorated with viral Tik-Tok sensations such as Glossier, Rare Beauty, Sol De Janeiro and Kosas.

Alongside Sephora’s extensive collection of big-name products, the Oxford store will also offer a variety of exclusive services such as personalised beauty consultations, gift wrapping and engraving.

Oxford shoppers can join the MySephora loyalty programme - available via the Sephora UK app – in order to earn points for all instore and online purchases, which can be exchanged for exclusive products, surprise gifts, early access to new products, seasonal offers and more.

“We’re thrilled to be bringing Sephora UK to the beautiful city of Oxford and the iconic Westgate Oxford shopping centre in the heart of the town, with passionate response from the UK beauty community continuing to drive our strategy as we look for new locations.” says Sarah Boyd, Managing Director for Sephora UK.

“With Oxford’s vibrant beauty scene, its dynamic student presence and global tourist appeal, we expect this new store to become a buzzing hub of beauty activity,” comments Boyd.