Bouclème unveils New Flexible Hold Hairspray

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Bouclème unveils New Flexible Hold Hairspray

Curly haircare brand Bouclème has announced the launch of the Flexible Hold Spray; a hairspray that preserves styles with a flexible medium-to-strong hold.  

The spray is water-based, anti-static and alcohol-free and works to support hair health by hydrating, strengthening and repairing all curl types.  

The Flexible Hold Spray is formulated with hydrating aloe vera, a natural conditioner. The spray also contains erythritol and D-panthenol which work to restore and seal fragile hair cuticles, helping to reduce frizz. Vegetable protein also helps to repair split ends, leaving hair silky and soft, with no sticky residue.  

Michele Scott-Lynch, founder of Bouclème, says: “It’s taken almost a decade to perfect the formula of our first hairspray in the Bouclème portfolio. We wanted to get the formulation exactly right for our curly haired community – and to offer a finishing product that not only holds curls in place all day but boosts the health of curly hair too.” 

The Flexible Hold Hairspray will be available online from Boucleme.co.uk from March 2024, £24.99 RRP.  

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