Skincare brand Palmers, producer of the iconic Cocoa Butter Formula, has announced the launch of its #ShowYourselfLove campaign, which celebrates self-care as an expression of self-love.
The #ShowYourselfLove campaign seeks to promote self-acceptance by highlighting the importance of recognising self-care as an essential component of wellbeing.
Palmers’ brand philosophy seeks to highlight the importance of looking after your skin by nourishing and nurturing it, which can help to boost confidence and self-esteem. By using products formulated with ethical, sustainable and natural ingredients, everyone can complete self-love routines and take time them for themselves everyday.
The initiative will be promoted through a TV advertising campaign and will feature across digital and social media platforms. It will also be supported by a project that Palmer is currently working on in collaboration with a group of young women from London, in efforts to promote self-care and self-love from a young age.
The campaign will showcase several of Palmers’ Cocoa Butter Formula products including the #1 Cocoa Butter Body Lotion, Cocoa Butter Original Solid Jar and Cocoa Butter Massage Lotion For Stretch Marks, which help you to care for and nourish every piece of yourself.