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Sephora has announced the opening of its first store in Wales – the first UK store outside of England. The Cardiff St David’s Centre store is set to open in Autumn 2025, further expanding the brand’s brick-and-mortar portfolio.  

Cardiff customers will be able to shop carefully selected ‘Only at Sephora’ beauty brands, including Sephora Collection, Makeup by Mario, Topicals and more. Familiar beauty brands will also be available such as Glossier, Rare Beauty, and Kayali. 

“Opening our first UK store outside of England is a huge milestone for Sephora, and we’re incredibly excited to be coming to Cardiff!” says Sephora UK’s Managing Director Sarah Boyd.

“The awesome Welsh beauty community have made it loud and clear that they have been waiting for us, and we are very pleased to be able to deliver one of our beautiful flagship stores to them.”

Since the launch of the brand’s first store in London’s Westfield White City in 2022, Sephora has now expanded to 7 stores nationwide, broadening its horizons to the midlands and northern England with store openings in Birmingham, Newcastle, Manchester and more.