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Tesco has partnered with GenM to launch the UK’s first permanent menopause-friendly shopping bays.  

Following a successful pilot in February 2024, the refreshed and now permanent fixtures highlight the retailer’s long-term commitment to making menopause more visible and increase choice for shoppers.

Permanent fixtures are set to be rolled out to 93 of Tesco’s large stores and the bays will display products that are MTick certified – an accreditation marking menopause-friendly products.  

The new bays will help shoppers choose from products which may ease, relieve or support any of the 48 signs of the menopause, from brands including Always, Charles Worthington, Mitchum, Sanex and TENA. Products from rising brands including WUKA, Peachie, FaceFacts, The Solution, So Divine and NutriBurst will also be available.  

Every brand carrying the MTick symbol has met strict qualifying criteria, such as meeting minimum nutrient levels for food supplements, ensuring trust and quality for menopausal customers.  

The bays will also provide educational content and messaging to help improve menopause awareness and product signposting. The fixtures will feature a QR code that takes viewers to GenM’s 48 signs page which contains guidance on all 48 signs of the menopause for women, their partners and support network.  

Tom Lye, Category Director for Health and Wellness at Tesco, says: “We’re delighted to be continuing our work with GenM to support our customers and colleagues going through the menopause.”

“Following a successful trial last year, we hope that having these permanent menopause-friendly bays in 93 of our large stores will provide reassurance and education as well as helping signpost customers to products that may be safer when going through the menopause or that might ease associated symptoms,” Lye comments.