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Luna Daily has announced its launch at M&S Beauty Halls nationwide and online.  

The microbiome-balancing body care brand was founded with the aim of shaking up the feminine hygiene market and challenging outdated norms. Luna Daily has now developed into a brand to cater for all body parts, including for mothers and those going through the menopause.  

Luna Daily’s entire range was developed by gynaecologists and dermatologists and is formulated with pH-balancing, naturally-caring ingredients. The collection is also vegan, as well as allergen, sulphate, paraben and cruelty free.  

Included among the range launching at M&S is The Everywhere Spray-to-Wipe, perfect for freshening up underarms, intimate skin and more. The Everywhere Oil is also arriving at M&S and is clinically proven to help reduce redness and the appearance of ingrown hairs, bumps and dark spots. 

The hero of Luna Daily’s Motherhood range is The Pregnancy & New Kit and will also launch at the retailer. Packed full of the brand’s must-have motherhood essentials for pregnancy and post-birth, the kit includes a Post-Birth Soothing Spray for instant relief from swelling, bruising and inflammation; the Perineal Prep Oil; The Everywhere Motherhood Wash; the Nip + Lip Balm and the Skin Support Oil, which helps to reduce the appearance of stretch marks, scars and hyperpigmentation.  

Katy Cottam, founder of Luna Daily, says: “I am so thrilled to be partnering with M&S as a leading beauty retailer driving forward beauty and wellness categories, helping us to reach core customers who already know and love M&S.”

“The retail environment is so integral to helping us redefine once taboo categories and consumer shopping behaviour. It’s a huge moment to be launching into M&S instore and online alongside established beauty categories.”

“The timing is perfectly aligned to M&S’s own beauty reinvention, and I’m proud to be a part of it,” comments Cottam.

Luna Daily will launch instore and online at marksandspencer.com from the 13th March 2025.