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Lush has launched the 2025 Eid al-Adha collection, celebrating one of the most important festivals in the Muslim calendar. 

The collection includes symbolic elements that capture the essence of Eid al-Adha, such as the Sukoon Bath Bomb, a crescent-shaped moon that reflects the Islamic calendar. Users can find tranquillity in sparkling blue and silver waters, with the bath bomb also providing a sweet Sticky Date scent.

Lush customers will also be able to treat themselves to the Jamil Body Scrub. With fresh, fruity pomegranate, it not only cleanses and exfoliates, but also moisturises and is designed to leave the user feeling beautiful (“jamil” in Arabic). 

Muminah Faheem, one of the Lush co-creators of the range, comments: “Growing up Muslim in the UK, there weren’t many retail stores that presented products that acknowledged the celebration of Eid and Ramadan, so when I first started working at Lush, it was a huge surprise that a high end retail store had come out with products and ranges that honoured so many cultural and religious celebrations, including Eid and Ramadan.” 

“It made me feel seen and represented in a space where I never expected to be, so taking part in Co-Create gave me the opportunity to help shape products that truly reflect and celebrate our beliefs,” Faheem says.

Symbolizing selfcare and reflection, the range is part of Lush’s ‘Co-Create’ programme, implemented to promote diversity, inclusion, equity, and belonging by embracing authentic stories from various communities.

The 2025 Eid al-Adha collection is now available in all Lush stores and online at lush.com.