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Electrical hair care brand ghd has announced its launch at Boots, expanding the retailer’s premium and professional hair care offering. 34 products from ghd’s collection, including the new Chronos Max hair straightener, are now available to shop online and at selected Boots stores.  

Additionally, selected stores will offer permanent trial and demonstration stations for personalised advice and styling with ghd Brand Ambassadors.  

With two decades of rich heritage and cult products and driven by technology and professional expertise, ghd has become an essential part of the nation’s hair care routines.  

Liz Hewitt, Director of Category – Gift, Electrical Beauty, Photo and Brand Partners at Boots, says: “ghd continues to revolutionise the world of hair styling, whether it’s achieving beachy waves, sleek straight looks or natural curls, ghd’s tools can create long-lasting, salon-quality results at home.”  

“We are thrilled to bring one of the biggest hair brands in the world into our stores and expand our ever growing premium and professional hair care offering,” comments Hewitt.  

The announcement follows the launch of 45 new beauty brands at Boots in 2024 as ghd marks the latest brand to join the beauty line-up. Hair care enthusiasts can also shop the growing product category alongside brands including Kérastase, OUAI and Wella Professionals.