Radox has unveiled the latest addition to its shower gel range with the ‘Feel Hydrated’ Watermelon & Mint shower gel.  

Launching in a 225ml bottle, the shower gel features a new bold fragrance and standout pack design to bring new shoppers to Radox. The launch of Feel Hydrated will be supported by stand-out shelf takeovers and a marketing campaign, with an emphasis on the bold teal and pink colours of the pack design.  

Zoe Thompson, Senior Brand Manager at Radox, says: “Radox is renowned for its vibrant fragrances that give consumers that fresh and awake feeling. ‘Feel Hydrated’ continues this legacy with a bright watermelon and mint scent, ideal for the warmer months to come. We know that new scents excite shoppers, providing a clear reason to trial products.” 

Radox ‘Feel Hydrated’ Watermelon & Mint is now available in grocery, health and beauty, and value retailers, £1 RRP.