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Vaseline have launched its new Gluta-Hya Serum Burst Lotion, offering serum-strength results with the convenience of a lightweight, fast-absorbing lotion formula.

Gluta-Hya Serum Burst Lotion utilises GlutaGlow™, a breakthrough technology, in which Unilever has invested over £2.7 million in its development.

This groundbreaking new Glutathione Amino Acid precursor technology supports the skin’s production of glutathione, an antioxidant tripeptide, helping to defend the skin against damage and stimulating repair. GlutaGlow technology has been found to be 10 times more powerful than vitamin C*, offering protection against internal and external oxidative aggressors for more evenly toned and plumper skin in just 5 days.

Vaseline Gluta-Hya Serum Burst Lotion is available in 3 formulations: Dewy Radiance, for everyday glow; Flawless Tone, to target uneven skin tone; and Overnight Radiance, which offers nighttime skin repair.

“With our new Gluta-Hya Serum Burst Lotions we’re moving the body serum category into the next stage of innovation” says Katherine Frizoni, Unilever Beauty & Wellbeing Market R&D Manager.

“Gluta-Hya gives the most refreshing sensation on skin, it’s lightweight, fast-absorbing, and packed with powerful ingredients to improve radiance, tone and hydration,” comments Frizoni.

Vaseline Gluta-Hya Serum Burst Lotion is available now, £12.99 RRP.

*In vitro test. GLUTA-HYA antioxidant ingredients shown to have 10x stronger antioxidant performance vs. Vitamin C.