Dry shampoo brand Batiste held a pop-up event in Soho, London last week to target festival goers heading to popular festivals.   

The vibrant experience featured a photo op flower wall perfect for Instagram-worthy moments, a DJ to keep the energy high, a hair station for quick touch-ups and a special appearance by the Batiste mascot. 

Samples of Batiste products were also available, perfect for festival enthusiasts to experience Batiste firsthand and grab a mini dry shampoo for the festival season.  

The brand is keen to solidify Batiste’s association with festivals, helping to empower consumers to own the occasion and express themselves confidently whilst keeping their fair feeling fresh.  

Batiste will also be holding a pop-up event at Briggate Central Section, Leeds from the 16-17th August, 10am-6pm.