New haircare brand FUL makes debut


New haircare brand FUL makes debut

From the creators of salon brand Live True London, new haircare brand FUL debuts with 10 years of salon heritage. FUL aims to deliver professional haircare, perfect for salon use but also easy to use at home.  

Inspired by valuable customer feedback, the FUL collection was created, tested and formulated with a network of over 60 hairdressing experts to create a stylist-approved range.  

Valerie Maine, founder of FUL, says: “Working with talented stylists and incredible customers on a day-to-day basis across our Live True London salons, we noticed our customers were looking for us to extend their experience and elevate their routines beyond the salon chair. With that, FUL was born to deliver high-grade performance to both our stylists and customers”. 

The Intense Moisture Mask is optimised for ultimate hair hydration. Packed with conditioning agents, glycerin, shea butter and organic coconut oil, the mask will help to banish frizz and lock in moisture.  

FUL is also launching the Styling Spray, a light-weight, multi-use spray which will add long-lasting volume and nourish locks. The spray was formulated with citric acid and vitamin E to help banish frizz, soften hair and condition leaving hair looking its best.  

The FUL range is now available at Live True London salons and online at, from £18 RRP.  

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