Skincare brand OMALY has announced its UK debut. Inspired by traditional Irish seaweed remedies, the brand has launched with a unique range of 7 collagen-boosting skincare products, from the Exfoliating Seaweed Soap and Beauty Drops, to the Cleansing Lotion and Day and Night Moisturisers.  

The marine-rich formulations help to stimulate skin’s natural collagen production and contain seaweed, with each product providing 92 of the body’s 102 essential vitamins and minerals necessary for optimal bodily function. 

The seaweed is hand-harvested during the full moon on the west coast of Ireland — a ritual believed to protect the integrity of the seaweed’s bioactive compounds. It is then blended with high quality organic ingredients to bring a natural and sustainable alternative to synthetic actives and ingestible supplements. 

Ireland’s Atlantic seaweed also contains high concentrations of collagen-supporting compounds including vitamin C, silica and marine minerals. The formulations work by stimulating the skin’s collagen production, bypassing the digestive system entirely.  

The OMALY range has also received GenM’s MTick, an accreditation marking recognisable menopause-friendly products.  

Ann-Marie O’Shea, founder of OMALY, says: “Witnessing consumers become devoted users after testing has been quite profound.  

It confirms what coastal Irish communities have known for generations — these formulations work comprehensively on multiple skin concerns while naturally supporting collagen production.  

“I spent years trialling high-street brands, but nothing delivered the consistent results we have achieved with our unique OMALY formulations.  

The OMALY range is available now www.omaly.com.