Bio-D expands into personal care category
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Bio-D, known for its effective and environmentally responsible cleaning products, has announced its expansion into the personal care category with the launch of its fragrance-free, Allergy UK-approved range of Shampoo, Hair Conditioner, Body Wash and Bubble Bath.
The range has been formulated to meet the growing demand for allergy-conscious products that are kind to the skin and the planet. Each product in the range has been approved by Allergy UK as products that may help make life more comfortable for people living with allergy.
The range includes the Shampoo, a gentle formula that is suitable for sensitive and allergy-prone scalps. The formula contains aloe vera to help hydrate and nourish hair and is enriched with vitamins A, C, E and B12 and oxidants to help protect hair follicles from damage caused by free radicals and pollution.
The Body Wash formula is designed for all skin types, including sensitive and allergy-prone skin. The pH-balanced formula moisturises while cleansing to leave the skin soft and soothed.
Lloyd Atkin, Managing Director at Bio-D, says: “The launch of our new personal care range represents a natural evolution for Bio-D – extending our ethos from household and homeware to personal care is the next step in helping families live more consciously in all aspects of their lives.
“Having received regular requests from consumers for a personal care range, we have spent time perfecting the formula of each product to create a collection that aligns with our values and that we’re confident users will reach for again and again.”
The Bio-D personal care range is now available at Ethical Superstore, Big Green Smile, Babipur and the Bio-D website.