Following its debut earlier this year, haircare brand FUL has announced its new 11-piece collection, launching exclusively at Boots. The range is designed to allow customers to achieve their hair goals at home, from repairing damage to a hair detox.
Rich with salon heritage and formulated with over 60 hairdressers, FUL offers high performance haircare designed to tackle customer’s biggest hair concerns. FUL’s latest range is designed so that individual products work in synergy with each other; the collection was developed with innovative and efficacious ingredients to ensure that hair won’t go limp when layering products.
Valerie Maine, founder of FUL, says: “To launch alongside some of the industry’s biggest names is a testament to the outpouring of passion, time and energy from the stylists and clients that helped us to create the FUL range. We truly believe in helping people to feel empowered with their best hair yet, giving them first-hand access to haircare that is not only approved by, but created in harmony with, internationally-recognised hairstylists.”
The 11-piece collection features the Colour Care Shampoo and Conditioner, which are designed to offer high shine and prevent colour fade and breakage. The conditioner includes biotin and collagen for stronger and nourished coloured hair.
The range also includes a weekly treatment; the Charcoal Moisture Mask hydrates and conditions hair whilst removing excess oil and pollutants. Containing phytolastin yeast extract, this mask provides an added layer of defence against environmental damage.
The Detox Scalp Treatment is a detoxifying and nourishing scalp treatment which works to moisturise and nourish, helping to banish dry flaking skin. The treatment contains turmeric and aloe vera to help soothe inflamed and irritated scalps.
The FUL range is now available exclusively at Boots, instore and online, www.fullondon.com and in Live True London salons.