Professional haircare brand Paul Mitchell has announced the appointment of entrepreneur, global icon and philanthropist Paris Hilton as its new Global Ambassador.  

The year-long partnership will see Hilton front a new campaign, which will feature striking visuals, step-by-step tutorials and special content drops and is set to span digital, social and instore activations.  

Hilton’s signature looks featured across the campaign were created by celebrity hairstylist and Paul Mitchell School alum Sienree Du. She is showcased in striking, unexpected settings to highlight essentials from the Paul Mitchell range.  

Paris Hilton says: “I’ve used Paul Mitchell products for years and they always leave me feeling confident and glamorous.  

“This campaign is about celebrating individuality, supporting causes close to my heart, and having fun with your look. I can’t wait for fans to see everything we’ve created together,” Hilton said.  

The partnership brings together decades of legacy and innovation and celebrates timeless glamour which never goes out of style.