Washing and bathing brand Baylis & Harding has announced its partnership as the official sponsor of the 2024 National Television Awards (NTAs), marking the second time it has sponsored the prestigious event.  

The ceremony will feature Baylis & Harding idents throughout the 150-minute show. A captivating campaign will spotlight the brand’s popular Sweet Mandarin and Grapefruit Handwash from the iconic Signature collection.  

Baylis & Harding will also offer exclusive goody bags to NTA guests featuring special gifts, introducing the brand’s range portfolio. 

Tania Slater, Creative Director and co-founder of Baylis & Harding, says: “We are honoured to once again sponsor the National Television Awards, one of the most celebrated events in the television industry.” 

“Our shared ethos of quality, craftmanship and creating memorable experiences aligns perfectly with the spirit of the NTAs. We look forward to celebrating the incredible achievements of the television industry and showcasing our brand to a wider audience.”  

Hosted by Joel Dommett, the ceremony is expected to reach an audience of over 2.6 million viewers and will air on ITV1 on the 11th September 2024.