Skincare brand I AM PROUD has announced the launch of the Proud Family: Body Proud range to the TikTok community. The beauty brand had previously seen success after its products went viral on the social media platform TikTok; videos featuring the Skin Proud Frozen Over, Skin Proud Face Melt and Hair Proud Glass Hair have amassed millions of views. 

The Body Proud range aims to empower customers by championing uniqueness and individuality, encouraging users to embrace their skin. The formula’s incorporate skin-loving ingredients including retinol, niacinamide and Vitamin C. 

As part of its marketing strategy, I AM PROUD has built a significant presence on TikTok, increasing brand awareness and engaging with customers to showcase its range of products. In recent years, TikTok has become a leading platform for indie beauty brands to build awareness of their unique products, develop a significant customer base and engage with the latest beauty trends.  

Nora Zukauskaite, Global Marketing Director at Body Proud, says: “Partnering with TikTok Shop gives us the platform to bring the new range exclusively to the Gen Z-loved platform to continue to build our community, increase our brand awareness and create a space for engaging content”. 

The Body Proud range is available on TikTok Shop and is launching at iamproud.com on the 24th April.