Washing and bathing brand Baylis & Harding has announced Britain’s Got Talent judge and Heart Breakfast presenter Amanda Holden as its new brand ambassador.  

The announcement comes ahead of the brand’s Christmas campaign, celebrating the joy of gifting and Baylis & Harding’s Christmas Gift Shop collection.  

Holden has worked with the brand to develop an exclusive A-List edit of gifts and as part of her ambassadorship, she will be the face of the brand’s festive TV advertising which will air in November and December.  

Tania Slater, Co-founder of Baylis & Harding, says: “Christmas at Baylis & Harding is one of our favourite times of year, and we’re excited to work with Amanda as this year’s joy-filled gifting ambassador, who we know shares our passion for all things Christmas. As our ambassador, she also embodies the generosity of spirit that’s associated with our brand, and we know she really resonates with our Baylis & Harding consumers.”