Customers can virtually try on all 30 shades of the new Pure Colour LOVE lipstick at the Estée Lauder counters in Selfridges stores and Estée Edit Carnaby Street.

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Superdrug has unveiled a TV ad campaign that communicates the beauty retailer’s new direction.

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The Body Shop is rolling out a £10m digital transformation project in a bid to expand its global e-commerce footprint.

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ASA (Advertising Standards Authority) has banned a TV ad for Rimmel London Scandaleyes Reloaded mascara after ruling that it “misleadingly exaggerated the likely effects of the product” by using lash inserts and post-production enhancement.

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Beauty Editor Jamila Robertson has created the Slapp app to help make make-up accessible to everyone.

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Space NK is opening a new global flagship store at 285-287 Regent Street in London.

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