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Baylis & Harding has announced that Amanda Holden is set to return as the brand’s 2024 Christmas Ambassador after a successful partnership for the 2023 festive season.
Baylis & Harding reported a remarkable nine percent growth in sales across its Christmas gifting portfolio last year, attributing its success to a targeted advertising campaign featuring Holden’s endorsement across TV, press and social media.
This year the brand will launch a new campaign targeting popular TV shows such as the Royal Variety Performance, I’m A Celebrity Get Me Out Of Here, This Morning and Coronation Street.
The campaign will aim to showcase fan favourite gifts such as the Sweet Mandarin & Grapefruit Keepsake Boxes Gift Set, as well as new product launches including the limited edition Wellness for Men collection and the new Football range for children.
Andrea Crompton, Category Director at Baylis & Harding, says: “Commercially, our partnership exceeded expectations last year, so it felt natural to continue this successful working relationship. Amanda is a fan of the brand and that sincerity shines through in her role as our storyteller.”
“We are confident she will inspire customers who are seeking luxury gift inspiration at an affordable price that Baylis & Harding has the perfect solution to suit everyone of all ages, all lifestyles.”