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Palmer’s has unveiled its ‘HOLIDAY IN A BOTTLE’ advertising campaign, featuring the brand’s Coconut Oil Formula Body range which boasts a tropical coconut fragrance.  

The campaign showcases the range’s lightweight and absorbing textures, 48-hour moisture and vegan-friendly formulas. The products contain a blend of extra virgin coconut oil, Tahitian monoi oil and antioxidant-rich green coffee.  

The ‘HOLIDAY IN A BOTTLE’ TV advert will hit screens for a three-week run and will appear across slots on ITV2, Disney+, Discovery and Amazon Prime.  

The campaign will also consist of Palmer’s first ever advertisements on the London Underground, with 48 sheet billboards set to display the range across the Jubilee, Bakerloo, Central, Piccadilly and Victoria lines.  

Palmer’s fans will also be able to spot the campaign at the following stations: Oxford Circus, Covent Garden, Piccadilly Circus, Bank, Holborn, Bond Street and Tottenham Court Road.  

Zahira Beddou, Marketing Director at Palmer’s UK, says: “We wanted to celebrate Palmer’s Coconut Oil Formula range this summer as it’s known for its ‘HOLIDAY IN A BOTTLE’ scent, and we wanted to bring that alive across our omni channel advertising campaign, as it hits at the peak of summer.”  

“The Palmer’s Coconut Formula range has established itself alongside our iconic Cocoa Butter Formula and thanks to its lightweight texture and tropical fragrance, it is the ideal range to use during the summer months, when skin still needs to be nourished and looked after, after a day in the sun,” comments Beddou.  

The Palmer’s Coconut Oil Formula range is available to purchase at retailers including Boots, Superdrug, Tesco, Asda, Ocado, Sainsbury’s and Morrisons.