Smuuti Skin has made its official UK launch and is now available to shop at leading health and beauty retailer Superdrug. 

The UK launch marks the brand’s biggest market opening thus far and the brand’s best-selling Watermelon Dew range is now available online and in selected Superdrug stores – including the Watermelon Sorbet Balm, Dew Toner Mist, Dew Serum, Jelly Cream and Lip Mask.  

Founded in 2023, the brand has made a name for itself with smoothie-like skincare products which combine effective, gentle formulas with fun, fruity ingredients. The brand is vegan, cruelty-free and has been designed to target the Gen-Z audience seeking a simplified skincare routine.  

The viral skincare brand is inspired by K-Beauty, which continues to dominate the global skincare scene and the market is predicted to be worth $18 billion USD by 2029. The industry is fuelled by demand for innovative formulas, dewy “glass skin” trends and multi-step routines.  

Jenni Ahokas, CEO of Smuuti Skin, says: ”When we launched Smuuti Skin in 2023, we were overwhelmed by the immediate demand, selling out in just 2 days.

“Our goal has always been to make high-quality, effective skincare accessible and fun. We’re thrilled to be partnering with Superdrug to bring our fresh approach to skincare to the UK,” continues Ahokas.  

With an 11-piece curated range of products, Smuuti Skin has quickly built a loyal global following and now retails in more than 1,000 stores in the Nordics and Baltics in over 20 retailers. The brand's UK debut follows Smuuti Skin’s continued brick-and-mortar expansion outside of its home market of Finland.

The Smuuti Skin Watermelon Dew range is now available in selected Superdrug stores and online at superdug.com. The Kiwi and Peach ranges are also available via the Smuuti Skin UK TikTok Shop.