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Refillable personalcare brand Wild has revealed its first ever roll on deodorant. Containing 95% natural ingredients, the formula provides 24-hour defence against odour and the causes of odour.  

The deodorant is powered by nature and doesn’t contain any single use plastic. The invisible, smooth formula glides on the skin and leaves no white marks.  

Environmentally-conscious customers can cut waste and refill their deodorant with Wild’s reusable case. The plastic-free refills are designed to disappear without any harmful traces.  

Eli Miansrow, Head of Brand at Wild, says: “In our recent survey, we discovered that over 50% of deodorant users either roll-on or stick formats. This insight encouraged us to expand our mission of eliminating single use plastic waste from people’s personalcare routines.  

“By introducing a sustainable roll-on option, we’re meeting the needs of traditional roll-on users whilst giving Wild fans another eco-friendly choice,” Miansrow said.  

The Wild refillable roll-on deodorant is available now at wwww.wearewild.com, RRP £15.