mdlondon launches debut hair straightener

mdlondon Strait.png
mdlondon Strait.png

mdlondon launches debut hair straightener

Award-winning hair stylist Michael Douglas has launched STRAIT, the first hair straighteners in his mdlondon range.

Featuring an overall sleek design, this model offers faultless performance thanks to longer plates than traditional straighteners, leaving you with a smooth and shiny result every time.

The straighteners feature a lightweight body that is easy to hold and manoeuvre, and long ironing plates that allow users to straighten  hair in bigger sections for a speedier process.

The slim design makes it easy to reach the roots and fringes, while the floating plates that offer superb grip on every strand, helping to avoid flyaway hairs

With a speedy heat-up time to an optimum temperature of 230°C  and adjustable temperature, STRAIT offers precision styling for every hair type, without unnecessary heat.

It comes in the mdlondon signature colours, Olive Green and Casal Blue.

Douglas says: “For years I’ve been frustrated by the limitations of the vast majority of straighteners and their bulky designs. With STRAIT I’m putting control back into the consumer’s hands, allowing them to achieve their ideal style thanks to its slim design and extra-long, floating ceramic plates that provide a noticeable shine in just one stroke.”

STRAIT is available from June 2023 via www.mdlondon.co.uk and exclusively in store at Harvey Nichols, RRP £109

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