Dove has revealed its new Advanced Care Body Wash range which is formulated to deliver superior moisture performance.  

Over nine years in the making, the range features the brand’s new MicroMoisture Technology to provide 24-hour lotion-soft skin and works to renew the skin’s moisture from within. Rather than just providing temporary hydration, the range works with the skin’s natural renewal processes to help regenerate the skin’s moisture long term.  

The collection also contains Dove’s Directly Esterified Fatty Isethionate (DEFI) technology to deliver a gentle but thorough cleanse.  

Already available in 9 variants, the brand is also debuting a new body wash into the range with the addition of the Rejuvenating Cherry 225ml, available exclusively in Tesco.  

The launch of the Advanced Care Body Wash collection will be supported by a £10 million media campaign running from May to September 2024,including a new TV advert, social media content and in-store activations.  

The Dove Advanced Care Range is available now across grocery, health and beauty retailers.