Curlsmith has announced its exclusive launch online and instore at Boots.  

The brand’s collection was formulated to support those on a curl journey, for those with loosest waves, the tightest of coils and every curl type in between.  

18 Curlsmith products are now available at Boots, with the range selected to cater for different curl types, textures and styling needs including products from the brand’s core recipes: Moisture, Scalp, Strength and Frizz Control.   

Vicky Metcalfe, Chief Marketing Officer at Curlsmith, says: “We are delighted to be launching at Boots. Curlsmith know that people can love their natural hair if they have the right curl care and with Boots stocking the brand, it immediately becomes accessible for customers on the high street as well as online.” 

18 Curlsmith products are now available at 381 Boots stores and online at Boots.com.