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British fragrance and lifestyle brand Jo Malone London has announced the launch of seven wellness products to add to its existing bath and body collection.  

Inspired by the rituals of the Roman baths, the collection features essential oils which were symbolic to the Romans. Additionally, the products are linked to a positive feeling, supported by neurosensorial research, a scientific method of analysing emotional reactions.  

The Care Collection features the Purify Shower Gel, an invigorating shower gel that clarifies skin and hair. It is infused with a stimulating herbaceous aroma of hyssop, myrtle and juniper essential oils.  

The new Enrich Shower Cream is also among the new product launches, which conditions the skin and leaves it feeling comforted. It has a warm floral aroma of rose, camomile and cedarwood essential oils and is formulated with conditioning ingredients and caring cleansers.  

The Care Collection additionally features the Enrich Body Balm, Restore Body Treatment Scrub, Restore Body Oil, Revitalising Exfoliating Soap and Revitalise Body Gel-Cream.  

The Jo Malone London Care Collection will be available exclusively at Selfridges.com and in Selfridges stores from 1st March 2025.