L’Oréal has revealed its next-generation AirLight Pro hair drying tool designed with professional stylists for both beauty professionals and consumers at home.  

Developed in partnership with Zuvi, The AirLight Pro uses the hardware startup’s patented LightCare™ technology that uses a combination of infrared-light technology and high-speed wind to efficiently dry water on the hair surface, leaving internal moisture in hair strands for visibly smoother and hydrated hair.  

Based on feedback from leading professional stylists, the Air Light Pro delivers up to 33% more hydrated hair and up to 59% visually smoother hair, with up to 31% less energy consumption. The hairdryer is also designed to adapt to the needs of the individual user and can be controlled with an app, allowing to user to customise the settings for their individual needs.  

Nicolas Hieronimus, CEO of the L’Oréal Groupe, says: “For 115 years, L’Oréal has been leveraging science to innovate and provide consumers with unforgettable beauty experiences that fulfill their individual beauty aspirations. With AirLight Pro, in partnership with Zuvi, we prove that technology can augment beauty performance, caring for multiple hair needs, and reduce its environmental impact. That’s the future of beauty we are aiming to create.” 

The AirLight Pro will launch in the UK from April 2024 in salons and for consumers at home from summer 2024.