The Perfume Shop has announced an exclusive partnership with cancer support charity Look Good Feel Better. To celebrate the charity’s annual Look Good Feel Better Week, running from the 3^rd-11^th June, the fragrance retailer will sell bracelets in its UK stores to raise funds for the charity and raise cancer awareness.

Available in three colourful floral designs, the fabric bracelets can be adjusted to fit any wrist size. In celebration of Look Good Feel Better’s cause, the bracelets are inscribed with: “Facing cancer with confidence”.  They will go on sale in 200 Perfume Shops around the UK, with a recommended price of £2 each. All proceeds will go to Look Good Feel Better.

Additionally, the Perfume Shop will offer gift wrapping and personalised ribbons during Look Good Feel Better Week.

The cancer awareness charity aims to boost the physical and emotional wellbeing of those living with cancer. The charity offers free support services, such as face-to-face group sessions and online workshops, to encourage those affected regain their sense of normality and boost their confidence. As part of its services, the charity provides makeup and skincare tips to promote body confidence.

Ian Daniels, Director of Fundraising and Head of Communications at Look Good Feel Better, says: “We are delighted to be working with the Perfume Shop to offer these stylish bracelets. Each piece sold will enable us to support more people who are going through treatment for cancer.”