CeraVe is opening its doors for a ‘Back to School’ themed pop-up event in Covent Garden, London to help educate customers on the CeraVe skincare range.  

The pop-up space, hosted by Backlash, will draw on the brand’s American heritage as well as CeraVe’s medical-first approach to skincare, exploring the key ingredients which play an important part in achieving healthy skin. Visitors will be able explore the iconic CeraVe range and learn about their skin type to improve their knowledge on skin health.  

The event will feature high school-themed spaces including a ‘Cleansing Lab’, where visitors will have the opportunity to learn about their skin type, the ‘Ceramides Classroom’ where special discount codes and exclusive merchandise via retail partner Look Fantastic will be up for grabs and a gym-themed space for myth-busting and education.  

On planning the pop-up, the event was informed by consumer insights to provide the best educational experience; customers highlighted a lack of understanding regarding the products available in the skincare range.  

Cecile Lux, General Manager for CereVe UK and Ireland, says: “From the central London location of Covent Garden, our hope for the pop-up is to connect with CeraVe’s loyal consumers in person, immersing them even further in the CeraVe story, as well as providing access to incredible experts in skincare, including industry-leading dermatologists.” 

The CeraVe ‘Back to School’ pop-up event will be open to visitors from the 19th-22nd October at The Stables, 40 Earlham Street, Covent Garden, London, WC2H 9LH.