PMD Beauty has launched at Selfridges stores in London, Manchester and Birmingham, and at Selfridges.com.
As well as expanding its bricks and mortar retail presence, the beauty device brand has also extended its product offering with the launch of PMD Clean Mini.
The travel size version of the brand’s best-selling PMD Clean facial cleansing device is available in 4 vibrant colours.
As well as the smaller size making it perfect for travel, the PMD Clean Mini allows customers to try out the cleansing and toning power of the original PMD Clean at a lower price point.
The PMD Clean Mini is equipped with PMD’s SonicGlowTM technology, which uses over 7,000 vibrations per minute to break down dirt and oil from within the pores.
The silicone brush bristles are gentle and can be used for all skin types, while the ridges on the back of the brush head can be used to massage serums and moisturisers into the skin, allowing them to penetrate deeper and work harder.
There are four different settings for the battery-operated device – two for cleansing and two for massaging in serums.
With sales rapidly growing annually, PMD Beauty has fast become one of the major players in the at-home beauty device market.
James Reber, International Sales Manager for PMD Beauty, says: “Our at-home beauty devices are known to deliver great results and over the years all this social proof – from customer reviews and influencers endorsing our products – has meant that people can purchase our products online knowing exactly what to expect. However, being on shelf at Selfridges, it allows customers to test and feel the product before purchasing. This is another avenue for us to build a trusted relationship with new customers, and one that is complementary with our online sales channels and strategy.”