Cosmetics brand Rituals is hosting an immersive pop-up Summer Roadshow across cities in the UK and Ireland, with in-store events also taking places in four of the brand’s stores. The Ritual of Karma Summer Roadshow kicked off at the Taste of London Festival, taking place from 14-18th June.
Visitors will have the opportunity to explore the brand’s best-selling Ritual of Karma collection which is designed to help users radiate positivity. The collection is enriched with white tea and lotus flower, featuring an improved formulation of Ritual’s Hydra-Boost Complex.
The Ritual of Karama Summer Roadshow will offer various interactive touchpoints including delicious cooling ice cream from brand partner Araw London and copies of the Karma Times which features exclusive brand discounts.
There will also be opportunities to win branded products from a ‘spin to win’ wheel, with scented bath, body, home or gift set prizes from The Ritual of Karma collection up for grabs. Rituals advisors will also offer hydrating treatments utilising products from the collection.
The Ritual of Karma Summer Roadshow will run until 15th July across the UK and Ireland at the following locations:
- The Taste of London Festival, Regent’s Park: 14th - 18th June
- Battersea Power Station, London: 24th - 25th June
- Quakers Friars Cabot Circus, Bristol: 30th June - 1st July
- Spinningfields, Manchester: 7th - 8th July
- St James Quarter, Edinburgh: 14th - 15th July.