Britain’s Got Talent judge and Heart Breakfast presenter Amanda Holden returns to screens this festive season as she fronts Baylis & Harding’s new Christmas advert.  

The ‘Christmas Starts Here’ campaign showcases the brand-new gifting range for 2025 and marks Holden’s third year as the Christmas Brand Ambassador for Baylis & Harding.

The 30-second advert is set to air on TV this week, targeting popular TV shows including This Morning, I’m A Celebrity and Coronation Street. The campaign features Holden as she gives viewers a behind-the-scenes look as she prepares to celebrate Christmas with the brand’s luxurious yet affordable washing and bathing gift sets that elevates the everyday.  

Holden wows in a golden sequin gown to celebrate the festive season with friends and she embraces the party atmosphere with dancing and singing as her guests receive presents from the Baylis & Harding 2025 gift range.  

As part of the partnership, Holden has also curated her own selection of 10 gifts as part of her annual A-List, including the Limited Edition Midnight, Cherry and Signature Sweet Mandarin and Grapefruit ranges which are also featured in the advert.  

Amanda Holden says: “I’m so excited to be teaming up with Baylis & Harding again this year, Christmas really is my favourite time of year and for me, it starts here! 

“This partnership is all about celebrating the little luxurious and thoughtful touches that make the season so magical,” comments Holden.