VO5 has launched a hair fragrance range exclusively at Superdrug and is using its sponsorship of Love Island to promote the new products.

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The iconic London store is expanding its cosmetics and fragrance department to become one of the world’s largest beauty destinations.

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The brand’s new power toothbrush draws from thousands of brushing styles to help users perfect their dental care routines.

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For the first time, the specialist retailer is connecting online shoppers with in-store perfume experts for a unique digital shopping experience.

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Learn about the emotional impact of dry and eczema-prone skin, and confidently recommend products for skin treatment and maintenance.

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