Vichy Laboratoires has unveiled a partnership with Paris Saint-Germain and Portuguese national team midfielder Vítor Machado Ferreira, also know as Vitinha, as its new Global Brand Ambassador.  

Vitinha will front the upcoming campaign for Dercos Anti-Dandruff rangee and is also set to star in campaigns for Dercos Anti-Hair Loss collection and a new range of Vichy Deodorants.  

The strategic collaboration will allow the brand to strengthen its presence with the integrative health space by partnering with one of the most brilliant world-class athletes of his generation. 

As a high-level athlete juggling intense daily training, sweat and public scrutiny, Vitinha has navigated a sensitive scalp. After personally using the Vichy Dercos range, Vitinha is a natural advocate for the brand’s science-backed results.  

He brings more than 4.5 million followers across social media to the partnership, helping Vichy Laboratoires to engage with the male Gen Z community who value both sport and selfcare.  

Vitinha says: “I am incredibly proud to join Vichy Laboratoires. As a professional footballer, my life is about performance and attention to detail. 

“I’ve dealt with a sensitive scalp in the past and finding a solution that actually works under the pressure of my career was a game-changer. 

“I’m happy to represent a brand that bridges the gap between science and performance and I look forward to showing a new generation that taking care of your health inside and out is the ultimate performance hack,” adds Vitinha.