OLAPLEX has entered into the dry styling category with the launch of the Shape Set Hairspray.  

The buildable hairspray targets hair health beneath the hold and has a brushable finish which locks in styles without the crunch, flakes and stiffness often associated with traditional hairsprays.  

Providing 96-hour hold and frizz control, the Shape Set Hairspray reduces breakage by 60% after one use and provides heat protection up to 232°C. 

The formula contains Bond Set™ Technology, a peptide that helps relink broken disulfide bonds and strength the hair. It also contains flexi-hold polymers to help keep styles in place and protect against frizz, heat and UV exposure.  

Meanwhile, moisture-replenishing actives and glossing agents provide weightless hydration and shine, ideal for everyday styles or special occasions.  

Hailey Brisker, Global Ambassador at OLAPLEX, says: “A normal hairspray is often like glue – it locks the hair in place and that’s it.  

“This one’s doing that same job hold-wise, but there’s also a bond-repair peptide working underneath while it sets. 

“So you’re not just freezing the shape, something’s actually happening to the hair while you style it. That’s where the difference comes in – usually hold and hair health are two separate conversations but here they’re not,” adds Brisker.  

The OLAPLEX Shape Set Hairspray is now available at uk.olaplex.com and Space NK, RRP £32.