Cetaphil has launched the Skin Activator Hydrating & Firming Range, comprised of a Lotion and Cream duo.  

The innovative skincare duo is formulated to provide hydration and firming effects, to combat dryness and early signs of ageing and promote skin elasticity. They are also suitable for those undergoing weight loss to help improve skin texture and firmness. 

Powered by SeneDefy Technology, a combination of microdosed AHA and encapsulated CICA, the duo helps to deliver ingredients deep into surface skin layers to help support the skin’s natural rejuvenation processes for firmer looking skin in 4 weeks.  

When ageing, skin cells become less active which slows processes like surface cell turnover and barrier repair, which leads to visible signs of ageing. Microdosed AHA gently exfoliates to help increase surface skin cell turnover for visibly reduced dull, uneven skin.  

Meanwhile, encapsulated CICA helps to soothe and hydrate to help restore the skin barrier for visibly firmer skin.  

The Lotion has a lightweight formula which hydrates skin for 48 hours, improves the appearance of skin crepiness in 1 week and fully restores the skin barrier in 2 weeks. Consumer studies reported that 88% say skin looks and feels rejuvenated after 24 hours and 94% say that skin looks and feels firmer after 4 weeks.  

Easily absorbed, the Hydrating and Firming Cream hydrates the skin for 48 hours, smooths skin texture in 1 week, visibly firms skin in 4 weeks and helps repair the skin’s natural moisture barrier. Additionally, consumer studies revealed that 95% reported visibly younger looking skin in just 1 month.  

The formulas were developed with dermatologists and are hypoallergenic, fragrance free, paraben free and gentle enough that they can be used twice daily on the skin.  

The Cetaphil Skin Activator Hydrating & Firming Lotion and Cream are now available exclusively instore and online at Boots, RRP £22.