Australian haircare brand Bouf has unveiled its UK debut and its range of haircare products designed to target hair loss. 

As part of the brand’s arrival, Bouf announced UK icon GK Barry as its UK Brand Ambassador. Barry is set to bring her signature humour, honesty and energy to Bouf and the hair loss category.  

Barry was joined by Australian influencer and Bouf Brand Ambassador Indy Clinton at the brand’s launch party.  

Bouf’s core range is now available to shop at Boots, including the Flouf Factor Growth Tonic, Shampoo, Conditioner and Leave-In Mask. The line-up includes Bouf’s viral hero product, Growth Tonic, with 1 sold every minute.  

The brand’s formulas target hair loss and are designed to help deliver stronger, longer, denser hair with consistent use.  

Developed over 7 years by hair microbiologists in Japan, Bouf’s formulas are backed by patented technology and target FGF5, a protein essential to hair growth.  

Bouf is now available to shop at Boots, from RRP £15.95.