Soft & Gentle has revealed its expansion into the bodycare category with the launch of its first shower collection.  

The new range includes the Supreme Hydration Shower Creams and Men’s 3-in-1 Shower Gels, adding to the brand’s personal care portfolio.  

Available in 4 fragrances, the Soft & Gentle Supreme Shower Creams contain a skin-friendly, hydrating formula which easily lathers for washing, shaving and for an all-in-one refresh. Formulated to help support the skin barrier and leave the skin feeling soft and smooth, the sulphate-free cream contains a plant-based prebiotic and is suitable for sensitive skin.  

The cream is available in Soft & Gentle’s best-selling ‘Fresh Blossom’ scent, which provides a bright, uplifting fragrance, with the line-up also including the Cotton Touch scent and a Fragrance Free option.  

The Soft & Gentle 3-in-1 Shower Gels are formulated for the hair, body and face. Enriched with moisturisers, the formulas provide a gentle but effective cleanse and are suitable for sensitive skin.  

Drawing from the brand’s most popular men’s antiperspirant fragrances, the gels are available in the Ocean Breeze and Mountain Air fragrances to provide an afteshave-inspired scent with everyday convenience.  

Claire Kendrick, Brand Manager for Soft & Gentle, says: “Expanding into bodycare is a natural next step for Soft & Gentle.  

“Consumers trust us for effective, skin-kind formulations and for sophisticated, long-lasting fragrances, proven through our best-selling antiperspirants.  

“With these new shower launches, we’re bringing that same level of care and fragrance expertise into a new part of the routine, delivering high-quality performance at an accessible price point,” adds Kendrick.  

The Soft & Gentle Supreme Hydration Shower Creams and Mens 3-in-1 Shower Gels are available now from B&M and Savers.