Mad Beauty has unveiled its Autumn/Winter 2026 collection, drawing on iconic stories and franchises with collections across bath, body, beauty and gifting ahead of Halloween and Christmas.  

Featuring 9 new licensed collections, the range transforms some of the world’s most loved characters, stories and cultural moments into unexpected beauty and gifting experiences. Mad Beauty continues to expand its licensed portfolio, with gifting collections inspired by Disney’s Stitch, Disney Tim Burton’s The Nightmare Before Christmas and Gilmore Girls. 

The collection also consists of extensions to 2 best-selling favourite lines as well as the brand’s biggest ever range of beauty advent calendars following unprecedented demand last year.  

The Harry Potter 24 Day Bath, Body & Beauty Advent Calendar features a UV wand behind its first door, which can then be used to magically reveal each day’s countdown. The advent calendar also includes a moulded Sorting Hat Lip Balm, an instantly recognisable piece of the Wizarding World.  

Among the iconic franchises featured includes Disney’s Winnie the Pooh, which marks its 100th anniversary with a special collection taking inspiration from the original stories with beautifully illustrated, premium hardback storybook-inspired packaging across contemporary bath, body and beauty. 

Julia Cash, Creative Director at Mad Beauty, says: “For us, it’s about going beyond putting a character on a product.  

“We want people to see something we’ve created and think, ‘I want to see what Mad Beauty has done with this.’ 

“We take the fandom, nostalgia and stories people already have an emotional connection with and reinterpret them to create moments of joy, discovery and surprise. That’s the Mad Way,” adds Cash.  

Mad Beauty’s Autum/Winter 2026 collection launches in retailers and on madbeauty.com from September 2026.