Shark Beauty has announced a partnership with celebrity hairdresser Jay Birmingham as he is revealed as the brand's UK Hair Ambassador.  

The editorial hairdresser, session stylist and digital creator is known for his impressive roster of celebrity clientele, including Maya Jama, Khloe Kardashian, Kris Jenner and Eva Longoria. With a passion for creativity and self-expression, Birmingham's work is recognised for its fusion of high-fashion inspiration with wearable, aspirational styles.  

With a growing portfolio, Birmingham also shares the process behind his looks, educating his audience with insight into techniques, transformations and behind-the-scenes moments, helping him to build a highly engaged, loyal following.  

Jay Birmingham says: “I’m absolutely thrilled to be joining the SharkNinja family – it's a brand I’ve admired since day 1 and one that has become a non-negotiable part of my kit.  

“What sets Shark Beauty apart is its relentless focus on innovation and cutting-edge technology. The latest launch, the SilkiPro, is a perfect example of that – it's such a versatile tool that delivers exceptional results, whether I’m working backstage, on set or with my celebrity clients. 

“It allows me to create a wide range of looks with ease, while maintaining the health and integrity of the hair, which is always my top priority,” adds Birmingham.  

The announcement comes as SharkNinja, the company behind Shark Beauty, continues to bring disruptive innovation to market, including its hair technology. The Glam and Shark Beauty’s first straightener, the SilkiPro Straight, reflect the continued momentum of hair technology.