Refillable personal care brand Wild has partnered with its Global Brand Ambassador Emma Raducanu to create her own scent ‘Garden of England’ for the brand’s refillable stick deodorant, roll-on antiperspirant and body wash ranges.  

Inspired by the tennis star’s upbringing in Kent, the Garden of England scent features notes of crisp rhubarb, fresh green leaves and rose petals, encapsulating the feeling of a British countryside summer.  

Raducanu says: "For me, a deodorant formula needs to be able to keep up with me, whether that's on or off the court. Performance is really important, and Wild has always delivered, whilst remaining a more conscious choice.

“Creating my own scent with Wild was such a special moment [...] It feels like carrying a little piece of Kent with me, wherever I am in the world!”  

The launch marks the latest milestone in Raducanu’s partnership with the brand, with Raducanu also starring in the brand’s latest major campaign. Filmed inside a Tesco store, Raducanu takes on a group of children from Bromley Tenis Centre – the club where she first learned to play tennis – bringing together the tennis star’s sporting journey with Wild’s high-performance protection.  

The campaign is being roll out across digital and social channels, as well as instore at Tesco nationwide, where Wild is stocked in 745 locations across the UK and on the Tesco website.  

The Garden of England refillable stick deodorant, roll-on antiperspirant and bodywash rangesare available now exclusively from wearewild.com.