A new Burberry Beauty look features on the brand’s star-studded Christmas campaign.

With an all-star cast of British actors, musicians and models including Sir Elton John, Julie Walters, James Corden, Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley, Michelle Dockery, James Bay, George Ezra and Toby Huntington-Whiteley, the campaign centres around the “Burberry Festive Film”, a tribute to Billy Elliott.

The Burberry film is based on the much-loved opening sequence of the iconic British film and features original footage as well as the original soundtrack, “Cosmic Dancer” by T Rex. It is running across all of the brand’s platforms, including Burberry.com, Instagram, YouTube, Snapchat, Facebook, Twitter, Google+ and Sina Weibo until the end of the year.

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If eyes speak a thousand words, mascara makes an unforgettable statement.

What’s in a wand?

We all want the beauty fairy to wave her magic wand and give us luscious lashes that command attention. But when it comes to mascara wands, there are so many varieties to choose from, each providing different effects. So how can you help customers to pick the best one for their needs?

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Introducing gadgets into a beauty, grooming or personal care routine can really boost end benefits.

No longer are the only at-home gadgets an electric razor and a hairdryer. In today’s switched-on age where there’s an app for every need, the beauty and grooming markets are eagerly adopting state-of-the-art technology. Not only is this changing how customers shop, it’s also changing the gadgets they put it their shopping baskets as they become increasingly savvy about the impressive results electricals offer and how they can make the products they apply work harder.

In the past five years, we have seen the arrival of toothbrushes that connect to smartphones and cleansing devices that remove microscopic particles of pollution. Salon technology has transferred to the home, too, with laser devices that zap hair and firm skin, and grooming gadgets that give results worthy of professionals, thanks to intelligent design. Read on for our guide to the latest developments in the world of electricals and how to educate customers about their grooming and beauty-boosting qualities

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How to help customers get legs and feet they're proud to show off.

Back to basics

Having a professional leg wax is great, but when it comes to convenience and cost, home hair removal beats salons, hands down.

Many women still opt for the simplicity (and budget-friendly option) of shaving. Cheap it may be, but even everyday razors have had a bit of a makeover of late, with brands such as Gillette and Wilkinson Sword offering options with more blades, better grip and built-in moisturising.

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Melanie Sykes launches her very own range of metallic jewellery tattoos.

National treasure Melanie Sykes has collaborated with temporary body art specialists Glimmer to produce her very own range of temporary metallic jewellery tattoos.

Temporary tattoos have become a beauty and fashion phenomenon in recent months, turning up on everyone from Alessandra Ambrosio and Aerin Lauder to Rita Ora and Beyoncé.

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