Simple, the No.1 face care brand in the UK, has announced the launch of the Active Skin Barrier Care Repair+ collection, which consists of the Repair+ Cream Cleanser, Repair+ 11% Pro-Ceramide & Omega Serum and Repair+ Rich Cream. 

Adding to Simple’s premium range, the collection utilises pioneering SkinTwin™ technology to boost the skin’s natural repair processes. The efficacious formulas contain a higher concentration of active ingredients compared to Simple’s non-premium products.  

The launch has responded to an evolving consumer landscape in which shoppers are increasingly turning to advanced solutions which do not cause irritation. A marketing campaign is set to hero the Repair+ Serum and celebrate ‘perfect pairings’, pushing SkinTwin science as the ideal partner for individual skin needs.  

Katrina Hamill, Shopping Marketing Manager of Beauty & Wellbeing at Unilever, says: “We have invested a substantial shopper budget this year into enhancing the in-store experience. 

“Our focus is [to] encourage shoppers to explore and adapt additional steps in their skincare routine, such as serums.  

“This not only elevates the shopping experience but directly contributes to increased basket size and category value for our retail partners,” adds Hamill. 

The Simple Active Skin Barrier Care Repair+ Range is now available at Boots, Superdrug, Tesco, Sainsbury’s and Asda.